Tuesday, March 12, 2013

Final Mac and Cheese Edits

No proper post this week because I'm in the crunch to finish final edits for my cookbook, Melt: The Art of Macaroni and Cheese. We're going through a paper copy of the book to catch any last edits and check on formatting and design. After that it goes off to print.

Below is a mini-preview of sorts. Hope you enjoy. (And don't judge too harshly as this is my first video.)

If you're a fan of this blog, of cheese, or macaroni, of macaroni and cheese together, or of little 'ol me then I encourage you to also head over to Amazon and please do two things:

1. "Like" the book on Amazon. Really, this helps immensely when it comes to marketing the book. It's shocking how much, in fact. Lots of liking demonstrates a book's popularity in the upcoming market and gets people to pay attention. (A note: sometimes the like button is there and sometimes it is not. No idea why.)

2. Pre-order. If a book has enough pre-orders it can tumble into a second printing before it even releases the first printing. This will also encourage possibilities of foreign language translations of the book and inspires more media outlets who see the numbers to publicize the book, thus encouraging more people to pick the book up and dive into the melty goodness. 

Plus, pre-ordering means you'll own a copy! Yayness!

Okee dokee, I'm off to play with my red pen. 

Garrett out.

11 comments:

  1. I lie the video Garrett. Nicely done. I have pre-ordered the book,which is hard for me because I immediately expect it to arrive! Silly me. Heading over to the big A to "like" it too.

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  2. I just pre-ordered your book along with the new limited edition blue ball jars! I can't wait! YAY!

    Congratulations and Good Luck!

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  3. Garrett I pre-ordered two copies of "Melt" but could not find the "like" button...I will keep going back to the Amazon page. Great video! The book looks beautiful, congratulations on the birth of your "baby"...wish we didn't have to wait until October but great timing for release...comfort food in the Fall!

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    1. Thanks, Cindy! You and me both on the wait.

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  4. Preorder in. And I have made the Devil Dogs from the last book you recommended last week. Hay, reading your comment section I need to go back to Amazon. What limited edition Blue Ball jars!!! I love the old ones! I never know what I am going to find here!

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  5. I wasn't sure what to make for lunch, but now I'm thinking quesodilla because - cheese! Also, I sent the video to my husband with the subject line of "I'm famous!" because you can see my name in the acknowledgments shot :)

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    1. Yay! Thanks for your help, Michelle! We could not have done it without you!

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  6. Yay! Thanks for your help, Michelle! We could not have done it without you!

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Hey, you're leaving a comment! That's pretty darn cool, so thanks. If you have any questions or have found an error on the site or with a recipe, please e-mail me and I will reply as soon as possible.
~Garrett